Her point: Female and unisex family brands are missing out by not advertising in a sport where nearly 40 percent of the fan base is female, she said. Why not cosmetics, pharmaceutical and feminine hygiene brands on the sides of cars? asked the Stanford University grad from New York City.
Landauer, 25, is one of the few female drivers close to reaching one of NASCAR’s top three series. K&N is one notch below.
On Facebook Live from her N.C. home on Saturday, Landauer said: “I think there are a lot more girls climbing the ranks in racing than when I was doing it, and thank you to the parents who are helping encourage the girls to do it. … It’s one of the few sports girls can actually do it against boys.”
A tampon ad on the side of Landauer’s car would certainly rank high on NASCAR’s most unusual sponsor list.
In 2013, USA Today published a list of what it considered the five “goofiest” sponsors in NASCAR history: Boudreaux’s Butt Paste, a diaper rash remedy; Kim Kardashian Fragance;the Lovable brassiere brand; Heluva Good! Sour Cream Dips; and Viagra, the erectile dysfunction drug.
Landauer’s pitch is no joke.