Toyota has been a participant in NASCAR since 2007 and while the series isn’t known for the beauty of its racecars, this Supra is a whole other level of odd-looking. What was long and low inform is now upright and slab-sided.
“When you talk Toyota and cool cars, Supra is the first thing that comes to mind for many auto enthusiasts,” said Ed Laukes, group vice president of Toyota Division Marketing. “Supra’s return in production form is huge news, but now we’re also going to see this iconic sports car return to American motorsport.
From a marketing perspective, it’s important to have a race car that evokes the dynamism and character of its showroom counterpart. We’re confident we’ve accomplished that with Supra, and we hope racing fans the world over will proudly cheer its success on track.”
The good part of all this is that Toyota wouldn’t be spending all of this money on stock car racing if it wasn’t planning on doing something big with the Supra, so maybe we’ll have a few more surprises in store before it hits production.
Source: Road Show