As a three-time British Rally Champion, Cronin knows what it takes to excel in what is fast becoming one of the best proving grounds for rallying’s elite and will be keen to prove his potential as he makes his debut with the Cumbrian M-Sport team.
With more than 10 years of rallying experience under his belt, Cronin has contested a number of events and championships throughout Ireland and the United Kingdom as well as impressing on the world stage.
“I’m really looking forward to the season ahead and to be working with M-Sport as we chase success on the stages of the British Rally Championship,” Cronin said.
“It’s a fantastic series which has really come into its own recently and I can’t wait to be back competing in the championship.”
“It handles really well and I hope we’ll be able to challenge for some top results this year.”
M-Sport Managing Director Malcolm Wilson OBE said: “The British Rally Championship has always been a cornerstone of the rallying community both nationally and internationally.
“Having won the title with Elfyn Evans last year, it was important for us to continue our support of the series and I think we have another exciting season ahead of us.
“Once again, Ford will be competing for the manufacturer title and M-Sport will also register in the teams’ championship.”
With no previous experience of M-Sport’s acclaimed range of Ford Fiesta rally cars, Cronin took to the wheel for the Carrick-on-Suir Wm. Loughman Forestry Rally last month and secured third place.
Gaining more experience of his new charge in the lead-up to the Border Counties Rally in mid-March, Cronin will also contest the Malcolm Wilson Rally to familiarise himself further with the Fiesta in anticipation of an exciting new chapter in his racing career.