“Perception” is the way you think about someone or something. It is also formed by what you understand through your five senses – touch, sight, sound, smell and taste. Colour is added to your perception of things, by your past experiences, feelings and thoughts. So, what does this have to do with driving and especially […]
It’s obvious to most anyone that a Corvette or Lamborghini are different than a Corolla. There are many terms thrown around to describe outrageous performance cars. But in the upper echelons of performance, things get muddy; often, we use terms like “supercar” and “hypercar” interchangeably while in practice they are two different types of cars. […]
Rally officials have confirmed that the 12th Africa Eco Race will start from the Principality of Monaco for a fifth successive year on January 5th, 2020 and finish on the shores of Lac Rose in Senegal on January 19th, 2020. Now seen across the world as the ‘Real Race to Dakar’, the brainchild of Jean-Louis Schlesser […]
The Geneva Motor Show is fast approaching. And so is the 10th anniversary for Danish supercar brand Zenvo. If everything aligns, perhaps we’ll get a glimpse of the brand’s eagerly anticipated hypercar the TS1 GT. While it already made an appearance at 2016’s Geneva Motor Show, here’s hoping lightning strikes twice in the same spot. […]
There is the common belief that being a motorcycling journalist is the best job in the world and who am I to disagree? However, it’s not all a bed of roses. No, honestly.If we’re lucky, we have a test bike for five days (more often than not, two or three), in which time we have […]
Aston Martin CEO Andy Palmer echoed other prominent industry executives and offered up a warning to mass-market car brands: adapt or risk extinction. Palmer made the comments at an Automotive News presentation on Wednesday and struck a similar tone to Fiat-Chrysler Automobiles CEO, Sergio Marchionne. The FCA CEO delivered a similar warning in 2015 and urged mass-market automakers […]
Amna Al Qubaisi Saudi Arabia lifting it’s driving ban on women gives the women of the region more than just a sense of independence, but also offers up opportunities within the motorsports and driving industry. From becoming driving instructors, and cab drivers to participating in racing championships, the driving world will now be their oyster. […]
INTRO BY LEON BOTHA In the world of motorsport you do not easily find much more than criticism, no matter on what level you participate or think your wisdom fits in. After reading this piece written from Reghard Roets’ heart – from the same room in which he stores his love for motorsport and people, […]
But. A big but: Lorem Ipsum is not t the root of the problem, it just shows what’s going wrong. Chances are there wasn’t collaboration, communication, and checkpoints, there wasn’t a process agreed upon or specified with the granularity required. It’s content strategy gone awry right from the start. Forswearing the use of Lorem Ipsum […]
Consider this: You made all the required mock ups for commissioned layout, got all the approvals, built a tested code base or had them built, you decided on a content management system, got a license for it or adapted open source software for your client’s needs. Then the question arises: where’s the content? Not there […]
Websites in professional use templating systems. Commercial publishing platforms and content management systems ensure that you can show different text, different data using the same template. When it’s about controlling hundreds of articles, product pages for web shops, or user profiles in social networks, all of them potentially with different sizes, formats, rules for differing […]
You begin with a text, you sculpt information, you chisel away what’s not needed, you come to the point, make things clear, add value, you’re a content person, you like words. Design is no afterthought, far from it, but it comes in a deserved second. Anyway, you still use Lorem Ipsum and rightly so, as […]
But I must explain to you how all this mistaken idea of denouncing pleasure and praising pain was born and I will give you a complete account of the system, and expound the actual teachings of the great explorer of the truth, the master-builder of human happiness. No one rejects, dislikes, or avoids pleasure itself, […]
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