Back in 1969, off-road racing legend Rod Hall won the grueling Baja 1000 desert race outright in a modified Ford Bronco built by Bill Stroppe. Last year, on the fiftieth anniversary of that win, Ford hoped to relive its past glory with the new Bronco R – a purpose-built racing prototype that, while not strictly based on the production Bronco that debuted earlier this year, made use of plenty of its parts. That included the powertrain, from the turbocharged EcoBoost engine right down to the ten-speed automatic transmission, transfer case, and front differential.

The 2019 Bronco R’s try at a Baja win was, unfortunately, an unrelenting catastrophe, the SUV sustaining heavy damage and multiple parts failures due more to bad fortune than anything. But now, Ford will have a chance to do things over.

The racing program appears to fit well with Ford’s overall strategy at the moment, which in the US includes a pivot away from car segments and toward trucks, crossovers, and SUVs like the 2021 Ford Bronco – the hotter, more profitable parts of Ford’s business. It also makes sense as a replacement for Ford’s terminated GT racing programs in IMSA and FIA sports car racing, which produced a Le Mans win in 2016 and an IMSA manufacturer’s title two years later, but seems significantly less relevant now that Ford has axed most of its car product lines in the US.

There is, of course, no guarantee that the new trademark will actually be put to use, but seeing as Ford’s motorsport engineers probably have an awful lot of free time these days, we suspect the Bronco Rough Riders will become a reality.

Source: carbuzz.com  Image: Ford